Power Grip Primer

What it is: gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why you'll love it:

• Travel-friendly
• Gel primer formula grips makeup 
• Gives skin a long-lasting, naturally dewy finish
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.